‘Shop & Dine Northwestern’ Uniquely Bolsters Retail in Hospital Setting
Hospital brings in restaurants and expanded service offerings, unveiling its “destination” approach to dining and convenience shopping
Northwestern Memorial Hospital today unveiled its comprehensive plan to expand and refresh its retail offerings in its downtown Chicago campus, welcoming health-conscious restaurateurs and well-known sellers of convenience goods. The move is not only aimed at bringing more convenience—and comfort—to patients and their visitors, but it will also serve as an inviting destination for casual healthy eating and even upscale dining for the millions of residents, visitors and workers in the area.
“We were one of the first hospitals to incorporate retail stores into a medical campus based on input from our patients and staff,” said Dean M. Harrison, president and CEO, Northwestern Memorial HealthCare, parent entity to Northwestern Memorial. “Now, more than a decade later, we are pleased to have the opportunity to expand our selections to include exciting new options like unique healthy food choices. We plan to open our lobbies, common areas and provide street access to accommodate outdoor café dining and a mixture of other retail services specifically tailored for our patients, families and neighbors.”
One well-known newcomer to Northwestern’s medical campus is the Chicago-based fast casual restaurant, Protein Bar. The wildly popular chain focuses on helping people eat healthy while maintaining an active lifestyle. Another newcomer to the hospital’s campus is GRK GreekKitchen, which also features flavorful healthy eating, but with a Mediterranean twist. Both Protein Bar and GRK Greek Kitchen will reside on the second floor of Feinberg pavilion at 251 E. Huron.
Harrison added that existing tenants like Walgreens, Barbara’s Bookstores and Au Bon Pain will undergo expansions, and additional offerings will be announced over the next year. The retail expansion will continue in the Outpatient Care Pavilion which is slated to open in November 2014. When completed, Northwestern’s retail offerings will encompass nearly 70,000 square feet on the Streeterville medical campus.
Population counts from ESRI and local traffic counts estimate Streeterville’s annual population base is nearly 13 million people, consisting of a mix of local area residents, daytime workers and tourists. A market study of the retail trade area in Streeterville indicated that a significant portion of retail sales in the area are driven by and large by the people who live and work in that area—not tourists.
“’Shop & Dine Northwestern’ makes perfect sense for a medical campus located so close to Michigan Avenue and nestled right in the heart of Streeterville, one of Chicago’s most bustling and densely populated lakefront neighborhoods, explains Gina Weldy, Director of Real Estate at Northwestern Memorial HealthCare. “This effort reflects our commitment to create a comfortable and supportive environment for patients and the people who visit and care for them. We are very excited to bring shopping and healthy dining in a way that is inviting, appealing and convenient for those we serve.”